Podcast: Web Analytics in Europe (A conversation with six experts)

I recently had the pleasure of participating in a Podcast, arranged by my de-facto EU WAA representative; Lars Johansson, with the following experts on the subject: Web Analytics In Europe. The tone of the conversation is very relaxed and it was actually tremendously fun to participate - as it was more 7 guys (and girl) chatting about, a for us remarkable subject/.

• Lars Johansson, Sweden (moderator)
• Steve Jackson, Satama, Finland
• Dennis R. Mortensen, IndexTools, Hungary
• Neil Mason, Applied Insights, UK
• Oliver Schiffers, United Internet Media, Germany
• Aurélie Pols, OX2, Belgium
• Marc Sårde, Creuna, Denmark
  

DOWNLOAD/PLAY: European Podcast 1
File Size: 29.6 MB, Duration: 75 minutes

Link to the original post over at Lars’s blog:
Podcast: Web Analytics in Europe (A Conversation With Six Experts)

Enjoy!

Podcast: Web Analytics and Click Fraud - Dennis R. Mortensen interviewed by industry expert Eric Enge

Eric interviewed me a good week back on the subject Web Analytics and Click Fraud for a Podcast.

The summary of the podcast:

• Reports based analytics approaches vs. metrics based analytics approaches?
• The Report surfing sin
• The web analysts persons role in a successful analytics strategy
• Click fraud and comments on measurements
• Challenges facing the web analytics industry in 2007 and beyond

If you find that as intriguing as I do :-) here we go:

DOWNLOAD/PLAY: Dennis R. Mortensen Podcast (MP3)
File Size: 6.0 MB, Duration: 26.0 minutes

Find the following Cool Podcasts over at StoneTemple Consulting:

• Dennis R. Mortensen – Mar 9,2007
• John Marshall - Mar 8, 2007
• Jim Sterne - Feb 22, 2007
• Avinash Kaushik - Feb 9, 2007

..And what a fantastic group of people I am associated with here. If I am not mistaken, we will all meet up in a week’s time at Jim’s E-metrics summit.

N.B.
Eric blogged about it over at SearchEngineWatch.com as well, under the title: Click Fraud is between 2% and 4%! :-)

Cheers.