Interview of IndexTools' Dennis R. Mortensen

I was recently interviewed by Eric Enge - Eric is the President of Stone Temple Consulting and writes for Search Engine Watch. We talked about a lot of stuff, amongst others:

• Metrics based approaches versus report based approaches
• Key challenges facing the analytics industry in 2007 and beyond
• key questions businesses should be asking, when they are deciding upon analytics solutions

The interview is long and I recommend, should you find the time to read it one day, that you print and bring it on your tram ride as I did :-)

Link: http://www.stonetemple.com/articles/interview-dennis-mortensen.shtml

He have done a set of interviews with some really cool guys (and yes - you can discount me.. ha ha) – which till date counts:

• John Marshall - Feb. 28, 2007
• Avinash Kaushik - Feb. 25, 2007 (Avinash's analytics blog)
• Mark Lucovsky - Feb. 18, 2007
• Eric Peterson - Feb. 11, 2007 (Eric's analytics blog)
• Jim Sterne - Jan. 17, 2007
• IndexTool's Dennis Mortensen - Jan. 8, 2007 (my analytics blog)
• Google's Brett Crosby - Jan. 3, 2007 (google's analytics blog)
• Yahoo's Tim Mayer - Dec. 4, 2006
• Eurekster's Grant Ryan - Nov. 11, 2006
• Google's Shashi Seth - Oct. 24, 2006

I will be doing a PodCast with Eric one of these days and will post the result / link here as well.