5 minute introduction to IndexTools (Yahoo!) Web Analytics

There’s a lot of positive talk about what IndexTools (Yahoo!) Web Analytics is capable of. I created a 5 minute introduction into the features of IndexTools as an appetizer of the look and feel and some of the basic features - for those who do not yet have an account. This is not comprehensive and I will endeavour to create more detailed videos later.

This is NOT a video in which you as a web analysts should expect to get new insight, but a video that demonstrates and somewhat educates on some of the technical features within IndexTools (Yahoo!) Web Analytics.

You will see features like:

• Control Panel
• Dashboards
• Last Visitor Details (including mark on 7 second latency only)
• First time vs. Returning visitors
• Time Zones (including real-time filtering)
• Search (including real-time dimension and metric customization, through our Custom Report Wizard)
• Search (including real-time filtering on customized report)
• Alerts
• Scenario Analysis (including real-time creation without tagging and on data in retrospective)
• Date Comparison (including dual funnel visualization)
• Path Analysis
• Campaign Summary
• Merchandizing
• Visits (including real-time segmentation with multiple overlapping segments at the same time)
• Notes (he he... a short story by Dennis)

There is a whole lot more to show, but this is what I could pack into a 5 minutes introduction. :-)

Download high quality version (where you can actually see what's going on):
http://visualrevenue.com/blog/video/5-minute-introduction-to-IndexTools-(Yahoo!)-Web-Analytics.wmv



http://www.youtube.com/watch?v=yelzmWK64z0

IndexTools Parting :-)

Low priority (very low actually). I was seriously thinking about how we, post closure, should amalgamate IndexTools and Yahoo from a product marketing point of view. Not necessarily an easy thing to do. However; with an image from ad:tech San Francisco and a Twitter message from Jim Sterne – transitioning becomes crystal clear! :-)

Farewell
John from Viant Capital holds up an energy drink (they were out of Red Bull’s) in front of the empty IndexTools booth at San Francisco ad:tech last week.

Salutation
Jim tweets a greeting invitation for the NEW me at Emetrics San Francisco - shows up in the next couple of weeks.



Besides those two splendid (and one really hilarious) inputs – what more do we need?

See you all at Emetrics San Francisco, and if Jim isn’t applying enough persuasion for you to go... Red Bull’s are on me! :-)

Cheers
Dennis, COOish at IndexTools

IndexTools (Yahoo!) Web Analytics goes FREE!

Hi there, a bit of news for you who follow the Yahoo! IndexTools integration steps. But first, THANK YOU very much for all the positive feedback I received in blog comments, separate blog posts, emails, phone calls etc. I truly appreciate that.

Summary:
Yahoo! currently intends to provide the IndexTools Web Analytics service FREE of charge to clients and partners who accept the standard Yahoo! agreement.

Today we will communicate that we’ll require our partners and clients to accept a new standard Yahoo! agreement and that Yahoo! (we) currently intends to provide the service FREE of charge to clients and partners who accept the Yahoo! Agreement. It is however important to note that our clients and partners must accept this agreement to continue using the service.

I think this is a fair tradeoff for an Enterprise class Web Analytics system?

Further to this, it should be noted that Yahoo! (I should probably teach myself to say - we - at some point) does not intend to add any new partnerships or direct clients in the short to midterm, while we prepare for the next rollout wave. This means that our current partners and clients will be in a unique position to either provide a service or use a service to which the rest of the market will not have ready or immediate access.

Very exciting isn’t it? .. :-)

For those of you who know me or heard me evangelize IndexTools as essentially 80% of the functionality of Omniture for a fraction of the cost – have to get used to the NEW NEW; 80% of the functionality of Omniture for FREE! ;-) he he...

Cheers
Dennis R. Mortensen