I recently finished my white paper on Microsites, which reminded me of the joy in writing my datadriven insights with ywa book. The white paper is FREE and requires no registration before download. If you like the thinking behind it, don’t hesitate to connect with me.

FREE Download: Microsite Analytics White Paper (PDF: 1 MB)

Cheers :-)
/ Dennis (@dennismortensen)

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Abstract

Measuring and reporting on the impact of a Microsite without taking into consideration how it uniquely differs from the expected and somewhat associated parent website is an error!  This white paper points to a number of analysis items which will facilitate the right mindset for Microsite analysis and reporting – if this type of thinking is not applied, you will at best provide flawed reporting to your customers and at worst suggest actions that will negatively impact the Microsite.

Who Should Read This White Paper?

Anybody interested in web analytics on a detailed level should read this white paper, in particular if you are the The Agency Analyst, Account Manager or somebody who is responsible for communicating the effectiveness of a Microsite.

Contacting the Author

If you have questions, feedback, or critique, I am eager to hear from you. You can reach me through this blog, but also through these social media destinations:

• www.linkedin.com/in/dennismortensen
• www.facebook.com/dennisrolandmortensen
• www.twitter.com/dennismortensen

And you are of course always welcome to email me directly at dennis.mortensen(@)evcrp.com.

Brief outline of the sections

1. Introduction to Microsites
2. Microsite Data Collection
   - Amount of data points needed for Microsites
   - Data Collection Grouping for Microsites
3. Microsite Reporting
   - General Traffic Reporting for Microsites
   - Organic Search for Microsites
   - Microsite Visitor Demographic and Geographic
   - Microsite Visitor Paths
4. Microsite Insights and client communication
   - Microsite independence and dependence
   - Microsite Success Attribution
5. Closing