Modern newsrooms either need to reduce choices so dramatically that a human editor can easily and timely decide how to program the front page, or the organization must deploy technology that help reduce choice and calculate best performing outcomes within an editorial framework.

We’ll ask any new employee to sign the usual lawyer-ish documents that doesn’t really do much else than state $AMOUNT and #OPTIONS. We need those docs, of course, but what we really need is a pledge to a VR ethos! Therefore every new employee will be requested to SIGN the below pledge – it is the most important part of our agreement and we want new team members to truly commit to it.

“Visual Revenue has developed a powerful online tool that secures more traffic to our site and at the same time keeps the editorial power in the hands of the news desk,” said Jørgen Andresen, Executive Managing Editor at Børsen Digital. “For any media house finding the balance between traffic and relevance is a delicate matter; I believe we have found that balance in Visual Revenue”.

Visual Revenue, Inc., the leading provider of online publisher tools for real-time homepage editing, today announced the addition of NewsOK to its portfolio of online news publishers.

The real-time recommendation capabilities of Visual Revenue’s Decision Support Platform are helping NewsOK determine what content should be placed where on the Homepage (and Section Front pages) of NewsOK.com and for how long.

It’s been an extremely busy 2011 for the Visual Revenue team, the Platform has developed at a rate of knots, we’ve – signed dozens of customers, have dozens more evaluating the platform, expanded the team (and continue to do so!), won the CNNMoney Startup Event and have now been shortlisted for the Econsultancy Innovation Awards 2012!

“It’s clear the current [personalization] platforms don’t get us there on their own. But by striking a balance between editors and code, Pariser thinks we can get the best of both worlds.”