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Analytics – and Choosing your optimization goals (Slides)

Thursday, May 27th, 2010

I Just returned from Madrid, where I did the keynote at the wonderful web analytics conference, practitioner web analytics. The conference was announced and promoted as a conference for data driven professionals – which I took very literally and went all in with a rather geeky presentation (at first sight). I do believe though, that choosing your optimization goals is not taken as seriously as it should be by most analytics teams (whether internal or external). Find my slides embedded.

Web Reporting vs. Web Analysis

Saturday, June 9th, 2007

I believe very strongly that one have to understand that reporting on any metric at pure face value within a very limited context is unsound and should not be confused with actionable insight from analysis! – To wrap up that statement I tend to conclude that: Reporting is produced by tools Analysis is done by [...]