Cost Per Action (CPA) can be defined within the following capacity; “An advertiser that only pays for an advertisement when an action has occurred. An action can be a product being purchased, a form being filled, etc. The desired action to be performed is determined by the advertiser.” – and thus calculated as follows: CPA [...]

Just finishing up and closing down after four great days at Search Engine Strategies – New York … Waiting to go to the Airport in Newark (how did I end up there?). I think my one (actually two) takeaways from this show would be that: Use of Analytics to perform in a very competitive Affiliate [...]

Why?: There is a revenue opportunity using competitive intelligence! I think it’s naive to believe that you control your own web setting. You might control your website, but numerous factors way beyond site optimization have impact on your Revenue! – and more often than not, a revenue impact is due to competitor actions. It’s time [...]

Inspired by Avinash’s “long tail” post today I thought it would be appropriate to take it a step further and indicate how you as an affiliate with revenue generation based on content can calculate how much revenue you are leaving on the table – spotting a drooping tail. I know this is going to be [...]

I was recently asked whether I wanted to answer a set of questions in line with the topic of my blog – which I am of course delighted to do. The first question goes like this: Q. Ingrid:“Kindly give us an example of when analytics could increase an affiliates revenue drastically – indicating why analytics [...]

I was graciously introduced over at – Ihász Ingrid’s blog – as the Web Analytics Expert or as the post says in Hungarian – “Web analitika expert a Rabbitblogon” – and THAT is something worth posting about.. ha ha. But seriously, I will be answering a set of question in line with the topic of [...]