In today’s competitive marketplace, the Finance and Banking industry is bound to establish a strong online presence and to conduct marketing activities that will enhance customer experience and support lead generation and cross-selling activities.
But as always - there MUST be a set of measurable KPI’s that are strongly aligned to ones business objectives, like any [...]

In today’ multi-channel marketing world, the Web is quickly becoming not only the first “point of contact” with an overwhelming majority of travel and hospitality customers but also a key tool in achieving incremental growth and competitive advantage. What’s more, an effective Online Marketing strategy in travel and hospitality plays a crucial role in establishing [...]

I introduced a term called “Report Surfing” a while back - to explain an unfortunate behaviour in the usage of Web Analytics tools and one of the greatest sins one as a Web Analytics practitioner can do!
Reporting Surfing explained as in; one logging in to your e.g. IndexTools or Omniture account and browse the canned [...]

Today Manoj, over at web analytics world, released a free PDF - where he asked some of the top analytics experts (as he so nicely put it) what topics surrounding web analytics their clients found most troublesome. Along with the issues they provided solutions to help remedy the pains.
Analysts offering their insight and wisdom [...]

By media and content websites, I am talking about pure online media properties like CNET as well as companies (e.g. traditional newspapers like New York Post) who must somehow, either be in the midst of an involuntary transitioning of readers, from offline content consumption (their paper) to online content consumption (their website) – or in [...]

By social networking websites, I am talking about the likes of Facebook, Myspace, Linkedin, Xing and StudiVZ (and of course any other web property who are engaged in Social Media activities – like any decent blog you know).
Social Networking is the prime headline for Web 2.0 and highly successful so far. This fact only leading [...]

I believe very strongly that one have to understand that reporting on any metric at pure face value within a very limited context is unsound and should not be confused with actionable insight from analysis! – To wrap up that statement I tend to conclude that:

Reporting is produced by tools
Analysis is done by people
Processes [...]