It is not uncommon to see News Media Publishers drive un-segmented page views as one of their primary Key Performance Indicators (KPI’s) – And one of the biggest page view drivers for online News Media today are the common use of Galleries. I would argue that those additional page views, however massive they are, don’t deliver the same value to the advertiser, as compared to the core product (the news article) – and ultimately isn’t really what the user/reader wants.

The Web Analytics Association (Jason Burby and co.) recently releases 26 Standard Definitions to Promote Consistency among us Vendors (PDF) – this is GREAT news and should make it much more straightforward to communicate web metrics among not only traditional report consumers, but also more experienced analysts! However we are not there yet …and please [...]