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27 most popular Web Analytics blog posts of 2008

Thursday, December 11th, 2008

The 3 most popular blog posts from the 9 most influential Web Analytics bloggers – All In all the 27 most popular Web Analytics post of 2008!

The 5 most used Web Analytics reports - usage study

Monday, May 26th, 2008

Summary:
Based on the results of ’the 5 most used Web Analytics reports’ usage study - one can conclude that there is an evolution towards less use of standard reports for the sophisticated Web Analytics user. In point of fact to the extent where 1 in 10 reports requested by a sophisticated web analytics user [...]

Recency Bias in Web Analytics

Tuesday, April 1st, 2008

Summary:
Recency Bias in Web Analytics consistently lead to bad decisions and in worst case unfortunate overreactions! Overcome this widespread web analyst error in thought by first and foremost being aware of the bias existing - and install a rule set for critical thinking.
Biases are flaws in the way we reason and it cause us [...]

18 most popular Web Analytics blog posts of 2007

Sunday, December 30th, 2007

Summary:The 3 most popular blog posts from the 6 most influential Web Analytics bloggers around – All in all the 18 most popular Web Analytics post of 2007!
I am jam-packed on Muffins, Marzipan and Scandinavian Glogg. Nonetheless, I managed to stumble into the living room - in my new Santa underwear - Barely able to [...]

Top 10 Web Analytics Blogs – July 2007

Friday, July 27th, 2007

I set of on my blog journey back at the end of February 2007 (exactly 4 months ago today) – and was really cheerful to see that after 2 months (mid April), that I made it onto the Avinash - Top 10 Web Analytics blogs (as a personal recommendation). The new new list is out [...]

Web Analytics educational opportunities (…and prophetic blogs)

Saturday, July 21st, 2007

John Lovett from Aberdeen recently (July 2007) produced a review of the educational opportunities (Analytics University: Part I and Part II ) that companies, analytics practitioners and aspiring web analysts can take to further their knowledge of web analytics. He split this into four different avenues as of today:

Vendor Sponsored Programs
Analytics Consultants, Blogs and [...]

Top 10 Web Analytics Blogs

Tuesday, April 17th, 2007

Avinash did an April update to his super Top 10 Web Analytics Blogs – which is the one I use for reference, making sure I read the ones I am supposed to read :-)
The list goes like this and you will notice that I am on his recommended list – Juuuhuu, thank you very much [...]

Podcast: Web Analytics and Click Fraud - Dennis R. Mortensen interviewed by industry expert Eric Enge

Thursday, March 22nd, 2007

Eric interviewed me a good week back on the subject Web Analytics and Click Fraud for a Podcast.
The summary of the podcast:

Reports based analytics approaches vs. metrics based analytics approaches?
The Report surfing sin
The web analysts persons role in a successful analytics strategy
Click fraud and comments on measurements
Challenges facing the web analytics industry in 2007 [...]

The Long Tail … and how to calculate missing Revenue

Monday, March 19th, 2007

Inspired by Avinash’s “long tail” post today I thought it would be appropriate to take it a step further and indicate how you as an affiliate with revenue generation based on content can calculate how much revenue you are leaving on the table - spotting a drooping tail. I know this is going to be [...]