Avinash did an April update to his super Top 10 Web Analytics Blogs – which is the one I use for reference, making sure I read the ones I am supposed to read :-) The list goes like this and you will notice that I am on his recommended list – Juuuhuu, thank you very [...]

Eric interviewed me a good week back on the subject Web Analytics and Click Fraud for a Podcast. The summary of the podcast: Reports based analytics approaches vs. metrics based analytics approaches? The Report surfing sin The web analysts persons role in a successful analytics strategy Click fraud and comments on measurements Challenges facing the [...]

Inspired by Avinash’s “long tail” post today I thought it would be appropriate to take it a step further and indicate how you as an affiliate with revenue generation based on content can calculate how much revenue you are leaving on the table – spotting a drooping tail. I know this is going to be [...]