How progressive Front page content programming assists News Media subscriber business models
We are constantly asked whether there is any reason to apply the thinking of a data driven newsroom – and that of progressive front programming in particular to media organizations using paywall’s in some way, shape or form.
Article selection and front page programming, whether that is a completely manual hand curated experience or one of sophisticated data modeling on audience and previous editorial tone, is very much something that impacts the paywall business case.