I had the pleasure of being invited to sit down with Eric Enge from StoneTemple, as part of their 2007 Web Analytics shoot out, talking about 10 cool things you could do with the IndexTools Analytics tool package. As I understand it, he will do a couple of other articles in this “series” – so [...]

Why?: There is a revenue opportunity using competitive intelligence! I think it’s naive to believe that you control your own web setting. You might control your website, but numerous factors way beyond site optimization have impact on your Revenue! – and more often than not, a revenue impact is due to competitor actions. It’s time [...]