We are constantly asked whether there is any reason to apply the thinking of a data driven newsroom – and that of progressive front programming in particular to media organizations using paywall’s in some way, shape or form.

Article selection and front page programming, whether that is a completely manual hand curated experience or one of sophisticated data modeling on audience and previous editorial tone, is very much something that impacts the paywall business case.

Summary Microsoft adCenter emerge as the better Search Engine (Paid Search advertising Platform) – from a visit to sale conversion point of view – above Google and Yahoo. Looking at a site wide non-segmented visit to sale conversion rate is almost meaningless, but used properly, it is a fair metric to use in paid search [...]

Finishing up and closing down after some successful days at ad:tech San Francisco – and with this event being one of the biggest shows in the interactive world and the SF event is doubtless one of the premier locations for the ad:tech guys – it did not disappoint. However; the sessions seemed a bit “thin” [...]

I talked about conversion funnel analysis in one of my first posts and I do profoundly believe that increasing your website conversions is the most effective way to increase Revenue. However; this is easier said than done if you are in affiliate marketing, as most of the conversions you are working with happens on the [...]