Summary Microsoft adCenter emerge as the better Search Engine (Paid Search advertising Platform) – from a visit to sale conversion point of view – above Google and Yahoo. Looking at a site wide non-segmented visit to sale conversion rate is almost meaningless, but used properly, it is a fair metric to use in paid search [...]

Finishing up and closing down after some successful days at ad:tech San Francisco – and with this event being one of the biggest shows in the interactive world and the SF event is doubtless one of the premier locations for the ad:tech guys – it did not disappoint. However; the sessions seemed a bit “thin” [...]

I talked about conversion funnel analysis in one of my first posts and I do profoundly believe that increasing your website conversions is the most effective way to increase Revenue. However; this is easier said than done if you are in affiliate marketing, as most of the conversions you are working with happens on the [...]