I have strong opinions about the importance of setting proper KPIs (Key Performance Indicators) and applying appropriate subsequent optimization goals. In my assumption, that we are somewhat in agreement on the former, I believe it is fair to suggest that Article Views are a much stronger metric than Page Views. – AND If I were to run a News Media organization, I would choose Daily Unique Article Views as my primary success metric. Think about it – and do let me know why your organization is not using Article Views over Page Views ?