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The Analytics Food Chain – Panel from OMMA Metrics & Measurement – VIDEO

Friday, July 10th, 2009

It seems like I’m in a jolly summer VIDEO mode. :-)

@widgetgirl did a post which includes a VIDEO of The Analytics Food Chain panel we did at the OMMA Metrics & Measurement conference in New York on June 9th. Enjoy! (Panel: Monster, Yahoo!, Razorfish, Hitwise and Neo@Ogilvy)

Ultra Light Startup: Web Analytics Panel

Tuesday, February 10th, 2009

A panel about Web Analytics at the Ultra Light Startup event. A debate about the fact that most analytics resources are written towards operators of very high-traffic sites. What techniques are important to know and apply at a startup?

27 most popular Web Analytics blog posts of 2008

Thursday, December 11th, 2008

The 3 most popular blog posts from the 9 most influential Web Analytics bloggers – All In all the 27 most popular Web Analytics post of 2008!

Dennis R. Mortensen from Yahoo! elected onto the Web Analytics Association Board of Directors

Monday, August 18th, 2008

I am pleased to announce that the WAA Membership has elected Dennis R. Mortensen, Director of Data Insights at Yahoo!, to the Board of Directors. Dennis will serve through May, 2010. On behalf of the WAA Board, thank you. We look forward to serving you. Sincerely, Jim Sterne Chairman of the Board.

Candidates for Election to the WAA Board of Directors

Saturday, July 26th, 2008

A month ago we put out the Call for Nominations to fill the vacant seat on the WAA Board of Directors. We were delighted by the enthusiastic response we received, and are pleased to announce six qualified and committed nominees for the Board.

Dennis R. Mortensen, Akin Arikan, Nicolas Babin, Matthew Langie, John Payne and Mark Wachen.

Siegert from These Days Interviews Dennis R. Mortensen

Wednesday, June 4th, 2008

My good friend Siegert from These Days interviewed me the other day – over at his blog ActiveMetrics. We talked about the following exciting subjects:

- What is the USP of your WA solution?
- From your experience, do you see a difference between the WA market in the US and Europe?
- How do the three supposedly most advanced regions of Europe compare in level of Web Analytics advancement?
- What’s your opinion on Eric Peterson’s suggestion to setup a separate WAA for Europe?
- What will be the next step or hot topic within WA? How do you see the evolution?

Twitter and Web Analytics – @DennisMortensen

Thursday, May 1st, 2008

I am almost embarrassed to say, but I caved in! :-) … and joined Twitter.

Yahoo! acquires web analytics company IndexTools

Wednesday, April 9th, 2008

Over the past almost 4 years, I have been fortunate enough to be able to make a lifetime’s worth of announcements for IndexTools… Today however, is probably the most exciting of them all. We (IndexTools) agreed to be acquired by Yahoo!. Wonderful news! :-) A very big thank you to everybody who believed in us [...]

Alex Cohen interviews Dennis R. Mortensen on SEO and Analytics (+3 SEO Tips)

Monday, March 24th, 2008

This being the third low priority post in a row, turning it from hello magazine for nerds, into a Danielle Steele miniseries and now into an Interview Saga… I did an interview with Alex Cohen over at Search Marketing Gurus on the matters of SEO and Analytics the other day; Titled (funny enough): SEO, Analytics [...]

Rand Fishkin interviews Dennis R. Mortensen on Tracking Traffic Spikes using Analytics

Monday, March 24th, 2008

My second low priority post in a row – (..I am almost on my way into a Danielle Steel mini-series) – Rand Fishkin caught me on the floor while at SMX in Santa Clara and invited me into his wildly popular whiteboard Friday show – and this one filmed on-location. I tried to illustrate and [...]