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Web Analytics Day Brussels 2007

Friday, September 21st, 2007

I recently attended (in a stressed tour around Europe) a great event arranged by Rene, Aurelie and the rest of the tremendously smart team at OX2: Web Analytics Day Brussels 2007.
The traditional Rat Pack of Web Analytics vendors participated together with somewhat local Nedstat:

Webtrends
IndexTools
Omniture (OMTR)
Nedstat

Great! because the day was packed with [...]

Web Analytics Wednesday – Stockholm (Sep. 2007)

Wednesday, September 12th, 2007

As we all anticipated; Lars Johansson (with a little help from us sponsors) put together a stellar web analytics Wednesday last night. And if possible even better that the last web analytics Wednesday - Stockholm (Mar. 2007). Great show Lars!
The main event of the evening was the Presentation “web Analytics is easy” by Eric Peterson [...]

Top 10 Web Analytics Blogs – July 2007

Friday, July 27th, 2007

I set of on my blog journey back at the end of February 2007 (exactly 4 months ago today) – and was really cheerful to see that after 2 months (mid April), that I made it onto the Avinash - Top 10 Web Analytics blogs (as a personal recommendation). The new new list is out [...]

Web Analytics educational opportunities (…and prophetic blogs)

Saturday, July 21st, 2007

John Lovett from Aberdeen recently (July 2007) produced a review of the educational opportunities (Analytics University: Part I and Part II ) that companies, analytics practitioners and aspiring web analysts can take to further their knowledge of web analytics. He split this into four different avenues as of today:

Vendor Sponsored Programs
Analytics Consultants, Blogs and [...]

Podcast: Web Analytics in Europe (A conversation with six experts)

Friday, June 29th, 2007

I recently had the pleasure of participating in a Podcast, arranged by my de-facto EU WAA representative; Lars Johansson, with the following experts on the subject: Web Analytics In Europe. The tone of the conversation is very relaxed and it was actually tremendously fun to participate - as it was more 7 guys (and girl) [...]

Digital Marketing Event 2007 (DME) – Amsterdam

Friday, June 8th, 2007

I just returned from another trip to Amsterdam, this time participating and exhibiting at the event: Digital Marketing Event 2007 (DME) - and I must say that I am once again stunned by the level of local knowledge!
I was speaking both days on the subject:
“Web Reporting vs. Web Analysis - Getting to understand that reporting [...]

Interview with Dennis R. Mortensen, COO of IndexTools – by Lars

Saturday, June 2nd, 2007

Lars is somehow the de-facto European president of the WAA – or at least the one European WAA voice I hear the most :-) .. nevertheless; he has done some tremendous work in setting up Web Analytics Wednesdays in Stockholm (I attended a Web Analytics Wednesday in Stockholm – which had a whooping 70 something [...]

Top 10 Web Analytics Blogs

Tuesday, April 17th, 2007

Avinash did an April update to his super Top 10 Web Analytics Blogs – which is the one I use for reference, making sure I read the ones I am supposed to read :-)
The list goes like this and you will notice that I am on his recommended list – Juuuhuu, thank you very much [...]

Emetrics London Video Interview: Dennis R. Mortensen

Thursday, April 12th, 2007

I had the chance to sit down with David White from weboptimiser and comment on Emetrics and the Web Analytics industry general.
David’s comments:“Dennis from IndexTools explains why you should visit the next Emetrics Summit, He tells us what is in it for him, what is in it for you, why visitors enjoy the event and [...]

Podcast: Web Analytics and Click Fraud - Dennis R. Mortensen interviewed by industry expert Eric Enge

Thursday, March 22nd, 2007

Eric interviewed me a good week back on the subject Web Analytics and Click Fraud for a Podcast.
The summary of the podcast:

Reports based analytics approaches vs. metrics based analytics approaches?
The Report surfing sin
The web analysts persons role in a successful analytics strategy
Click fraud and comments on measurements
Challenges facing the web analytics industry in 2007 [...]