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Podcast: Web Analytics and Click Fraud - Dennis R. Mortensen interviewed by industry expert Eric Enge

Thursday, March 22nd, 2007

Eric interviewed me a good week back on the subject Web Analytics and Click Fraud for a Podcast.
The summary of the podcast:

Reports based analytics approaches vs. metrics based analytics approaches?
The Report surfing sin
The web analysts persons role in a successful analytics strategy
Click fraud and comments on measurements
Challenges facing the web analytics industry in 2007 [...]

Interview of IndexTools’ Dennis R. Mortensen

Friday, March 2nd, 2007

I was recently interviewed by Eric Enge - Eric is the President of Stone Temple Consulting and writes for Search Engine Watch. We talked about a lot of stuff, amongst others:

Metrics based approaches versus report based approaches
Key challenges facing the analytics industry in 2007 and beyond
key questions businesses should be asking, when they are deciding [...]