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Indentify increased organic search traffic opportunities in a drooping tail (speaking at SMX)

Tuesday, November 6th, 2007

I attended my 5th Emetrics (in Stockholm last week) this year, probably making Aurélie and I the most ‘educated’ people in the industry :-) …and Jim! - medals? :-) he he
But beyond that – I was invited to speak at SMX Stockholm at the session:
 
Harnessing Web Analytics Tools
Web analytics tools take raw data and [...]

Do you have a “Fat head”? (Long tail)

Saturday, June 16th, 2007

As a reply to my post about how to spot a drooping tail and thus create an opportunity to increase revenue, I had a great question from Greg, which I simply had to answer as part of a separate post. The question goes like this:
Q.
“I don’t think we have a drooping tail (organic keywords dataset). [...]

9 Ways to Make Money on Analytics

Friday, May 4th, 2007

Eric Enge had a great post over at Search Engine Watch and with a title like this: 9 Ways to Make Money on Analytics - I just had to reference it here. This being a blog about how to increase publisher revenue through analytics! :-)
..And on top of that; I am of course proud that [...]

The Long Tail … and how to calculate missing Revenue

Monday, March 19th, 2007

Inspired by Avinash’s “long tail” post today I thought it would be appropriate to take it a step further and indicate how you as an affiliate with revenue generation based on content can calculate how much revenue you are leaving on the table - spotting a drooping tail. I know this is going to be [...]