I attended my 5th Emetrics (in Stockholm last week) this year, probably making Aurélie and I the most ‘educated’ people in the industry :-) …and Jim! – medals? :-) he he But beyond that – I was invited to speak at SMX Stockholm at the session:   Harnessing Web Analytics Tools Web analytics tools take [...]

As a reply to my post about how to spot a drooping tail and thus create an opportunity to increase revenue, I had a great question from Greg, which I simply had to answer as part of a separate post. The question goes like this: Q. “I don’t think we have a drooping tail (organic [...]

Eric Enge had a great post over at Search Engine Watch and with a title like this: 9 Ways to Make Money on Analytics – I just had to reference it here. This being a blog about how to increase publisher revenue through analytics! :-) ..And on top of that; I am of course proud [...]

Inspired by Avinash’s “long tail” post today I thought it would be appropriate to take it a step further and indicate how you as an affiliate with revenue generation based on content can calculate how much revenue you are leaving on the table – spotting a drooping tail. I know this is going to be [...]