Generally, knowing what cookies are does not seem to be a barrier to acceptance. In addition, ignorance of what they are does not seem to be a barrier to acceptance. Most of those surveyed did not know of any problems caused on their computers by cookies and for that reason did not fear them. This did not mean that they knew what cookies were or even had much interest in finding out. Again, as in the first survey, to a large degree, convenience is an important consideration – knowledge that, for example “Facebook forgets me if I delete cookies” outweighs any other possible concerns.

It would appear that cookies can be seen to make life easier and that this convenience outweighs most of the worries those in this particular survey group suffer. Visitor choice is key – if someone chooses to visit a particular site, they choose to accept cookies from that site in order to make that site work better. However, this consent does not necessarily extend past that particular domain. So, cookies are good as long as they’re not bad.