Low priority (very low actually). I was seriously thinking about how we, post closure, should amalgamate IndexTools and Yahoo from a product marketing point of view. Not necessarily an easy thing to do. However; with an image from ad:tech San Francisco and a Twitter message from Jim Sterne – transitioning becomes crystal clear! :-) Farewell [...]

I attended the Emetrics (Marketing Optimization Summit) in Washington DC earlier this week. And as always, with this mandatory event, everybody was there and every single minute was used ~ SUPER EVENT! .. It felt like I spoke to every single vendor, practitioner, industry analyst and blogger in the analytics (marketing optimization) industry, over the [...]

I returned safely yesterday, from a great Emetrics San Francisco summit! – No need for me to give you an update; as I am most sure we meet there already :-)However; you can find some comments from my fellow bloggers here (NB: highly inflated with GA2 posts, but that is only fair, as it is [...]

Just finished a fantastic set of authentic Sushi at an all Japanese speaking restaurant – not than I can complain about the good food at the Emetrics Summit Düsseldorf, which was super. However; this German version of the summit is still somehow limited by, the relative to the other summits, low attendee number. On the [...]

I had the chance to sit down with David White from weboptimiser and comment on Emetrics and the Web Analytics industry general. David’s comments:“Dennis from IndexTools explains why you should visit the next Emetrics Summit, He tells us what is in it for him, what is in it for you, why visitors enjoy the event [...]

I attended Emetrics in London last week (..and just returned to the office) – and must say that this was definitely worthwhile. I think the biggest take-away from this show was the presentation by Vincent Kermorgant from Nokia, titled: “Implementing Web Analytics the Nokia way”. What I liked about this presentation, was that it did [...]