The fact is, that it becomes very difficult to trend many metrics (values derived from e.g. segmenting a metric) and or 3 or more dimensions without using techniques like Motion Charts. So I believe it is fair to say that motion charts are indeed very valuable and not just eye-candy – and they can potentially provide insights that one would not spot by shuffling through hundreds of e.g. bar charts.

Google, Microsoft and Yahoo Web Analytics Dashboards are, at worst, unfortunately just a report collage – and, at best, an aspiring opportunity for tail users to have an easy ascent towards true Dashboards. Yahoo is proving the best flexibility in what data to show and how to visualize it, but Google provides the best understanding of how to visually communicate quantitative data, where the Microsoft Dashboard lack both data flexibility and understanding of how to visualize it.

Summary: Recency Bias in Web Analytics consistently lead to bad decisions and in worst case unfortunate overreactions! Overcome this widespread web analyst error in thought by first and foremost being aware of the bias existing – and install a rule set for critical thinking. Biases are flaws in the way we reason and it cause [...]

The Web Analytics Association (Jason Burby and co.) recently releases 26 Standard Definitions to Promote Consistency among us Vendors (PDF) – this is GREAT news and should make it much more straightforward to communicate web metrics among not only traditional report consumers, but also more experienced analysts! However we are not there yet …and please [...]

I recently returned from a month in Singapore, where I had the opportunity to explore the Asian Web Analytics market (as far as Singapore represent the region, which of course is not a fair representative). This is no Forester or Gartner in depth market analysis; this is my own very subjective comment and view after: [...]

I had the pleasure of being invited to sit down with Eric Enge from StoneTemple, as part of their 2007 Web Analytics shoot out, talking about 10 cool things you could do with the IndexTools Analytics tool package. As I understand it, he will do a couple of other articles in this “series” – so [...]