The Visual Revenue platform provides a number of great tools that support editors to optimize their front page. Instant Headline Testing is one of those tools. The quality of a story headline greatly influences its click-through-rate (CTR). Front page editors therefore spend a lot of thought coming up with the right wording to engage their readers. But on digital media, headlines do not have to be set in stone. Instant Headline Testing gives the editor the opportunity to improve the quality of a headline after it has made the front page.
What we find super interesting about data is that it’s what drives insight – and with insights, people can make really good, smart, more informed decisions.