We finally made it! or we at least made a very decent first step towards something bigger. Today, 8th October, we announce the final integration step of IndexTools into Yahoo! and the re-branding of the IndexTools product. From today on forward we will be known as: Yahoo! Web Analytics. This is exactly 5 months after we closed the acquisition and I think that is a tremendous accomplishment.

Google, Microsoft and Yahoo Web Analytics Dashboards are, at worst, unfortunately just a report collage – and, at best, an aspiring opportunity for tail users to have an easy ascent towards true Dashboards. Yahoo is proving the best flexibility in what data to show and how to visualize it, but Google provides the best understanding of how to visually communicate quantitative data, where the Microsoft Dashboard lack both data flexibility and understanding of how to visualize it.

Following the IndexTools acquisition, Yahoo! has evaluated all aspects of the business and how to address its broad customer needs and has decided that providing the White Label functionality no longer corresponds to the current business model with respect to IndexTools and its Partners.

Hi, there has been a bit of a, Yahoo IndexTools Web Analytics for Free, debate over at the Yahoo Web Analytics Forum and also a splendid post by Eric Peterson (which is where I got the hilarious blog picture from) - about WHEN we will be FREE for all.
We sent out the below message on the [...]

And the name is… IndexTools, a Yahoo! service. But I am quite sure that with Y! Californication :-) - and our strategy taken into consideration, that one might see something more integrated later.
On another note, for those interested, all previous IndexTools direct clients and partners are now transferred to our FREE model under the new [...]

There’s a lot of positive talk about what IndexTools (Yahoo!) Web Analytics is capable of. I created a 5 minute introduction into the features of IndexTools as an appetizer of the look and feel and some of the basic features - for those who do not yet have an account. This is not comprehensive and [...]

Low priority (very low actually). I was seriously thinking about how we, post closure, should amalgamate IndexTools and Yahoo from a product marketing point of view. Not necessarily an easy thing to do. However; with an image from ad:tech San Francisco and a Twitter message from Jim Sterne – transitioning becomes crystal clear! :-)
Farewell
John from [...]

Hi there, a bit of news for you who follow the Yahoo! IndexTools integration steps. But first, THANK YOU very much for all the positive feedback I received in blog comments, separate blog posts, emails, phone calls etc. I truly appreciate that.
Summary:
Yahoo! currently intends to provide the IndexTools Web Analytics service FREE of charge to [...]

Over the past almost 4 years, I have been fortunate enough to be able to make a lifetime’s worth of announcements for IndexTools… Today however, is probably the most exciting of them all.
We (IndexTools) agreed to be acquired by Yahoo!. Wonderful news! :-)
A very big thank you to everybody who believed in us along the [...]

Yahoo! Web Analytics offer 23 of the 26 metrics defined in the WAA Web Analytics Definitions document - and comply directly with 20 of them.