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Avg. Time per Visit – Standard definition

Wednesday, August 29th, 2007

The Web Analytics Association (Jason Burby and co.) recently releases 26 Standard Definitions to Promote Consistency among us Vendors (PDF) – this is GREAT news and should make it much more straightforward to communicate web metrics among not only traditional report consumers, but also more experienced analysts! However we are not there yet …and please [...]

ad:tech Chicago 2007 – Web Analytics vendors

Wednesday, August 1st, 2007

I attended ad:tech Chicago over the last few days and I am of course cheerful (being a great fan of the long tail concept in general) – that I at long last got to see Chris Anderson. Almost worth the 17 hour trip there! :-) The following Web Analytics Vendors attended ad:tech Chicago 2007:(Which is [...]

Disrupting Web Analytics

Saturday, June 23rd, 2007

I was recently quoted over at the Alarm Clock (inside new technology ventures) – and I absolutely love their blog post title of “Disrupting Web Analytics From Budapest” – there is NO DOUBT that I am going to “steal” that phrase and re-use it over and over and over till Omniture or one of the [...]

Digital Marketing Event 2007 (DME) – Amsterdam

Friday, June 8th, 2007

I just returned from another trip to Amsterdam, this time participating and exhibiting at the event: Digital Marketing Event 2007 (DME) – and I must say that I am once again stunned by the level of local knowledge! I was speaking both days on the subject: “Web Reporting vs. Web Analysis – Getting to understand [...]

Interview with Dennis R. Mortensen, COO of IndexTools – by Lars

Saturday, June 2nd, 2007

Lars is somehow the de-facto European president of the WAA – or at least the one European WAA voice I hear the most :-) .. nevertheless; he has done some tremendous work in setting up Web Analytics Wednesdays in Stockholm (I attended a Web Analytics Wednesday in Stockholm – which had a whooping 70 something [...]

Comments from Search Engine Strategies – Munich 2007

Tuesday, March 27th, 2007

I just returned from SES in Munich; and from an Exhibitor point of view – it was not that bad! :-) I was sitting in on Rand Fishkin’s presentation yesterday and beyond the usual fantastic show, he gave one memorable quote about how you could “easily” manage your online reputation – agreeing that SERP results [...]