Low priority (very low actually). I was seriously thinking about how we, post closure, should amalgamate IndexTools and Yahoo from a product marketing point of view. Not necessarily an easy thing to do. However; with an image from ad:tech San Francisco and a Twitter message from Jim Sterne – transitioning becomes crystal clear! :-) Farewell [...]

Hi there, a bit of news for you who follow the Yahoo! IndexTools integration steps. But first, THANK YOU very much for all the positive feedback I received in blog comments, separate blog posts, emails, phone calls etc. I truly appreciate that. Summary: Yahoo! currently intends to provide the IndexTools Web Analytics service FREE of [...]

Over the past almost 4 years, I have been fortunate enough to be able to make a lifetime’s worth of announcements for IndexTools… Today however, is probably the most exciting of them all. We (IndexTools) agreed to be acquired by Yahoo!. Wonderful news! :-)

Yahoo! Web Analytics offer 23 of the 26 metrics defined in the WAA Web Analytics Definitions document – and comply directly with 20 of them.

The Web Analytics Association (Jason Burby and co.) recently releases 26 Standard Definitions to Promote Consistency among us Vendors (PDF) – this is GREAT news and should make it much more straightforward to communicate web metrics among not only traditional report consumers, but also more experienced analysts! However we are not there yet …and please [...]

I attended ad:tech Chicago over the last few days and I am of course cheerful (being a great fan of the long tail concept in general) – that I at long last got to see Chris Anderson. Almost worth the 17 hour trip there! :-) The following Web Analytics Vendors attended ad:tech Chicago 2007:(Which is [...]