23

Jun

By Dennis R. Mortensen
Disrupting Web Analytics

I was recently quoted over at the Alarm Clock (inside new technology ventures) – and I absolutely love their blog post title of “Disrupting Web Analytics From Budapest” – there is NO DOUBT that I am going to “steal” that phrase and re-use it over and over and over till Omniture or one of the [...]

Read more
08

Jun

By Dennis R. Mortensen
Digital Marketing Event 2007 (DME) – Amsterdam

I just returned from another trip to Amsterdam, this time participating and exhibiting at the event: Digital Marketing Event 2007 (DME) – and I must say that I am once again stunned by the level of local knowledge! I was speaking both days on the subject: “Web Reporting vs. Web Analysis – Getting to understand [...]

Read more
02

Jun

By Dennis R. Mortensen
Interview with Dennis R. Mortensen, COO of IndexTools – by Lars

Lars is somehow the de-facto European president of the WAA – or at least the one European WAA voice I hear the most :-) .. nevertheless; he has done some tremendous work in setting up Web Analytics Wednesdays in Stockholm (I attended a Web Analytics Wednesday in Stockholm – which had a whooping 70 something [...]

Read more
27

Mar

By Dennis R. Mortensen
Comments from Search Engine Strategies – Munich 2007

I just returned from SES in Munich; and from an Exhibitor point of view – it was not that bad! :-) I was sitting in on Rand Fishkin’s presentation yesterday and beyond the usual fantastic show, he gave one memorable quote about how you could “easily” manage your online reputation – agreeing that SERP results [...]

Read more