Today Manoj, over at web analytics world, released a free PDF – where he asked some of the top analytics experts (as he so nicely put it) what topics surrounding web analytics their clients found most troublesome. Along with the issues they provided solutions to help remedy the pains. Analysts offering their insight and wisdom [...]

I believe very strongly that one have to understand that reporting on any metric at pure face value within a very limited context is unsound and should not be confused with actionable insight from analysis! – To wrap up that statement I tend to conclude that: Reporting is produced by tools Analysis is done by [...]