My Web Analytics & Online Marketing blog      |  My Yahoo! Web Analytics Book     

Home / Blog

Podcast: Web Analytics and Click Fraud - Dennis R. Mortensen interviewed by industry expert Eric Enge

Thursday, March 22nd, 2007

Eric interviewed me a good week back on the subject Web Analytics and Click Fraud for a Podcast.
The summary of the podcast:

Reports based analytics approaches vs. metrics based analytics approaches?
The Report surfing sin
The web analysts persons role in a successful analytics strategy
Click fraud and comments on measurements
Challenges facing the web analytics industry in 2007 [...]