We (and that means every online marketer) have seen an extreme interest in Online Video (streaming video) because it simplifies the process of getting video to the consumer and with streaming video, unlike downloaded video, the content (the video and any interaction with it) can be tracked. AND if any business, that be B2C or [...]

Summary:How does one decide if a Metric qualifies as a Key Performance Indicator? and if so, what are the characteristics of an excellent online marketing KPI?
I am actually an extraordinarily positive advocate of creating and using KPIs and I truly believe that one has to understand that using KPI and Metric interchangeable is not only [...]

In today’s competitive marketplace, the Finance and Banking industry is bound to establish a strong online presence and to conduct marketing activities that will enhance customer experience and support lead generation and cross-selling activities.
But as always - there MUST be a set of measurable KPI’s that are strongly aligned to ones business objectives, like any [...]

This is going to be the first - of a couple of posts - about this metric. Lately, we have seen that Enterprise Web Analytics vendors have put some thought into a Visitor Lifetime Value metric (KPI) – I would like to add the following comments:
First and foremost, I think we should use a stronger [...]

In today’ multi-channel marketing world, the Web is quickly becoming not only the first “point of contact” with an overwhelming majority of travel and hospitality customers but also a key tool in achieving incremental growth and competitive advantage. What’s more, an effective Online Marketing strategy in travel and hospitality plays a crucial role in establishing [...]

In my recent post about what and how to measure Social Networking websites I suggested the following online social network user engagement KPI’s:

User Engagement
Anonymous visitors to members conversion rate
Active member length
Time since last login
Total time spent on site

With a comment added in regards to the User Engagement KPI saying that: “The User Engagement [...]

By media and content websites, I am talking about pure online media properties like CNET as well as companies (e.g. traditional newspapers like New York Post) who must somehow, either be in the midst of an involuntary transitioning of readers, from offline content consumption (their paper) to online content consumption (their website) – or in [...]

By social networking websites, I am talking about the likes of Facebook, Myspace, Linkedin, Xing and StudiVZ (and of course any other web property who are engaged in Social Media activities – like any decent blog you know).
Social Networking is the prime headline for Web 2.0 and highly successful so far. This fact only leading [...]

I believe very strongly that one have to understand that reporting on any metric at pure face value within a very limited context is unsound and should not be confused with actionable insight from analysis! – To wrap up that statement I tend to conclude that:

Reporting is produced by tools
Analysis is done by people
Processes [...]

As a follow-up to my previous post on how to use Web Analytics to determine the width of your Internal Search Query box – I thought it would be suitable for me to deploy an internal search utility on my blog. Looking around for a solution (beyond just adding a link to technorati) that could [...]