In today’ multi-channel marketing world, the Web is quickly becoming not only the first “point of contact” with an overwhelming majority of travel and hospitality customers but also a key tool in achieving incremental growth and competitive advantage. What’s more, an effective Online Marketing strategy in travel and hospitality plays a crucial role in establishing [...]

In my recent post about what and how to measure Social Networking websites I suggested the following online social network user engagement KPI’s: User Engagement Anonymous visitors to members conversion rate Active member length Time since last login Total time spent on site With a comment added in regards to the User Engagement KPI saying [...]

By media and content websites, I am talking about pure online media properties like CNET as well as companies (e.g. traditional newspapers like New York Post) who must somehow, either be in the midst of an involuntary transitioning of readers, from offline content consumption (their paper) to online content consumption (their website) – or in [...]

My overall conclusion is that one cannot be successful — in the long run — running any social media activities if not one or more activities around enterprise optimization analysis is deployed – and I hope that the text somehow inspired which direction to go in.

I believe very strongly that one have to understand that reporting on any metric at pure face value within a very limited context is unsound and should not be confused with actionable insight from analysis! – To wrap up that statement I tend to conclude that: Reporting is produced by tools Analysis is done by [...]

As a follow-up to my previous post on how to use Web Analytics to determine the width of your Internal Search Query box – I thought it would be suitable for me to deploy an internal search utility on my blog. Looking around for a solution (beyond just adding a link to technorati) that could [...]