It seems fair to debate whether or not search engines and other content aggregators extract too much the webs value, leaving less for the content creators (originators) - if this is true, one should introduce tactics such as Search Engine de-Optimization to destress the dependency!

Summary:How does one decide if a Metric qualifies as a Key Performance Indicator? and if so, what are the characteristics of an excellent online marketing KPI?
I am actually an extraordinarily positive advocate of creating and using KPIs and I truly believe that one has to understand that using KPI and Metric interchangeable is not only [...]