Media properties should look to optimize their Virtual Front Page zones in four key areas: Terminology, Placement, Emphasis, Content Selection. I’m not suggesting aggressive change- we’ve seen the reader backlash with Newsweek, Gawker and the likes but surely some uniformity wouldn’t be a bad thing? We’re not a static news audience, we’re migratory – we have our favorites but just like retail we’ll still look into other shops and, with that in mind, a Publisher has an opportunity to win us over- help me see what else is on your menu today, front and center and in a terminology and location that’s familiar.

Summary:The 3 most popular blog posts from the 6 most influential Web Analytics bloggers around – All in all the 18 most popular Web Analytics post of 2007! I am jam-packed on Muffins, Marzipan and Scandinavian Glogg. Nonetheless, I managed to stumble into the living room – in my new Santa underwear – Barely able [...]