“We chose Visual Revenue because it gives us unparalleled insight into how our readers interact with our front pages and our content, as well as real-time recommendations as to how our editors should edit the front page for maximum impact and relevance.”

This week sees us continue our Fall (Autumn for us Brits!) rollout with the launch of our Collaborative Editorial Environment.

I’ve spent many hours sitting in newsrooms and regardless of Editorial team size the room is always in discussion. What to place in this position? Isn’t it about time we refreshed that module? Can’t you find a better article for that position?

I for one think that the newsroom of the future is data driven! Optimization is not about driving towards the lowest possible common denominator, and better performance could as easily push relevance, as compared to the general idea of pushing everybody toward easy digestible celebrity news.