If you want my quick quotable conclusion and a quick $100 bet; what we’ve seen is the best of Omniture and any succeeding years from here will be downhill in revenue and likely innovation, furthermore the content and tracking marriage will be won and or lost on a Web OS level - and thus likely to be between Google, Microsoft and perhaps even somebody like Mozilla.

I attended ad:tech Chicago over the last few days and I am of course cheerful (being a great fan of the long tail concept in general) – that I at long last got to see Chris Anderson. Almost worth the 17 hour trip there! :-)
The following Web Analytics Vendors attended ad:tech Chicago 2007:(Which is not [...]