Summary: By defining a “page” as a portion of content – and thus defining “most popular” page as a ranked list of consumed content, it is very likely that the most popular page (as listed in your Web analytics tool) is NOT the content that is consumed the most, due to Social Media content spread [...]

It is somewhat naive to believe that controlled on-site measurement is all that’s needed in this brave new world of User Generated Content (or if you want; Consumer Generated Media) – And I am happy to see that my good friend Avinash continuously preach that web analysis is not a thing you do in a [...]