15

Feb

By Dennis R. Mortensen
Online Video Analytics – KPIs

We (and that means every online marketer) have seen an extreme interest in Online Video (streaming video) because it simplifies the process of getting video to the consumer and with streaming video, unlike downloaded video, the content (the video and any interaction with it) can be tracked. AND if any business, that be B2C or [...]

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25

Nov

By Dennis R. Mortensen
Tracking Streaming Windows Media – a quick Web Analytics HACK

I was talking to Tim (in technical support) the other day, about streaming windows media tracking – and he pointed out a method to retrieve a number of events directly from the windows media object (which I simply had to try out myself) – and by that, a chance to collect a plethora of streaming [...]

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