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Podcast: Web Analytics in Europe (A conversation with six experts)

Friday, June 29th, 2007

I recently had the pleasure of participating in a Podcast, arranged by my de-facto EU WAA representative; Lars Johansson, with the following experts on the subject: Web Analytics In Europe. The tone of the conversation is very relaxed and it was actually tremendously fun to participate - as it was more 7 guys (and girl) [...]

Podcast: Web Analytics and Click Fraud - Dennis R. Mortensen interviewed by industry expert Eric Enge

Thursday, March 22nd, 2007

Eric interviewed me a good week back on the subject Web Analytics and Click Fraud for a Podcast.
The summary of the podcast:

Reports based analytics approaches vs. metrics based analytics approaches?
The Report surfing sin
The web analysts persons role in a successful analytics strategy
Click fraud and comments on measurements
Challenges facing the web analytics industry in 2007 [...]