I recently had the pleasure of participating in a Podcast, arranged by my de-facto EU WAA representative; Lars Johansson, with the following experts on the subject: Web Analytics In Europe. The tone of the conversation is very relaxed and it was actually tremendously fun to participate – as it was more 7 guys (and girl) [...]

Eric interviewed me a good week back on the subject Web Analytics and Click Fraud for a Podcast. The summary of the podcast: Reports based analytics approaches vs. metrics based analytics approaches? The Report surfing sin The web analysts persons role in a successful analytics strategy Click fraud and comments on measurements Challenges facing the [...]