My point is this, some verticals, such as News Media, are not rational in nature, and as such, we cannot fairly expect our rational models to be instant true. I still believe that we (the industry) can and will succeed in increasing performance, and the above notion, is thus nothing more than a cautionary note-to-self on assuring anything I do, take that into consideration. If not directly built into a model, we should certainly accept a margin of perhaps not inaccuracy, but conceivably a performance decrease from what was to expect.

Summary: Recency Bias in Web Analytics consistently lead to bad decisions and in worst case unfortunate overreactions! Overcome this widespread web analyst error in thought by first and foremost being aware of the bias existing – and install a rule set for critical thinking. Biases are flaws in the way we reason and it cause [...]