At the beginning of 2012 we officially launched the Front Page Arrangement History report. We invested in this because we believe it’s more than just a nice to have. A publisher who sits still and doesn’t innovate in this day and age is setting themselves up for a fall. Every publisher we work with is continually tuning and tweaking their homepage or section front pages.

Today Manoj, over at web analytics world, released a free PDF – where he asked some of the top analytics experts (as he so nicely put it) what topics surrounding web analytics their clients found most troublesome. Along with the issues they provided solutions to help remedy the pains. Analysts offering their insight and wisdom [...]

I believe very strongly that one have to understand that reporting on any metric at pure face value within a very limited context is unsound and should not be confused with actionable insight from analysis! – To wrap up that statement I tend to conclude that: Reporting is produced by tools Analysis is done by [...]