By media and content websites, I am talking about pure online media properties like CNET as well as companies (e.g. traditional newspapers like New York Post) who must somehow, either be in the midst of an involuntary transitioning of readers, from offline content consumption (their paper) to online content consumption (their website) – or in [...]

My overall conclusion is that one cannot be successful — in the long run — running any social media activities if not one or more activities around enterprise optimization analysis is deployed - and I hope that the text somehow inspired which direction to go in.

Eric Enge had a great post over at Search Engine Watch and with a title like this: 9 Ways to Make Money on Analytics - I just had to reference it here. This being a blog about how to increase publisher revenue through analytics! :-)
..And on top of that; I am of course proud that [...]

Why?: There is a revenue opportunity using competitive intelligence!
I think it’s naive to believe that you control your own web setting. You might control your website, but numerous factors way beyond site optimization have impact on your Revenue! – and more often than not, a revenue impact is due to competitor actions. It’s time [...]

Inspired by Avinash’s “long tail” post today I thought it would be appropriate to take it a step further and indicate how you as an affiliate with revenue generation based on content can calculate how much revenue you are leaving on the table - spotting a drooping tail. I know this is going to be [...]

I was recently asked whether I wanted to answer a set of questions in line with the topic of my blog – which I am of course delighted to do. The first question goes like this:
Q. Ingrid:“Kindly give us an example of when analytics could increase an affiliates revenue drastically – indicating why analytics [...]