Summary Microsoft adCenter emerge as the better Search Engine (Paid Search advertising Platform) – from a visit to sale conversion point of view – above Google and Yahoo. Looking at a site wide non-segmented visit to sale conversion rate is almost meaningless, but used properly, it is a fair metric to use in paid search [...]

This is the question Michael Helbling ask over at his excellent Web Analytics Blog – and not a bad question at all. But before voicing my opinion, let’s try to have a look at the fairly straight forward reports Michael ask for: Keywords Report Search Engine Report (the pictures are the ones from Michaels post) [...]