23

Nov

By Dennis R. Mortensen
Search Engine de-Optimization ..and the bogus celebration of yet another Google organic search lottery winner

It seems fair to debate whether or not search engines and other content aggregators extract too much the webs value, leaving less for the content creators (originators) – if this is true, one should introduce tactics such as Search Engine de-Optimization to destress the dependency!

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24

Mar

By Dennis R. Mortensen
Search Engine Strategies New York – Come say hi

If you’re are in town for Search Engines Strategies New York 2009, do come by the Yahoo! booth and say hi!

- I’ll be around most of Tuesday and Wednesday.. And I am of course super eager to talk about anything to do with Analytics and online marketing… :-)

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08

Dec

By Dennis R. Mortensen
ad:tech New York, IMC Stockholm and SES Chicago

Low priority post! It’s Christmas and I have been at world’s end another 3 times – attending ad:tech New York, IMC Stockholm and SES Chicago – and in two days, I will be back in Budapest for Holidays (more or less + – 10 working days)… No rest for the wicked heh? ;-) But first, [...]

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07

Sep

By Dennis R. Mortensen
2007 Web Analytics Shootout (IndexTools, Visual Sciences, Unica, GA and more…)

I of course met up with Eric Enge in San Jose at the latest Search Engine Strategies – where he presented the final research report of his 2007 Web Analytics Shootout. The report is, according to Eric, an evaluation of the performance, accuracy, and capabilities of 7 different analytics packages as implemented across 4 different [...]

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27

Aug

By Dennis R. Mortensen
Search Engine Strategies San Jose 2007 (Web Analytics viewpoint)

Thinking about Web Analytics or Increasing Publisher revenue, SES San Jose is by far the best Search Engine Strategies show out there – period! The commercial part is working and there is a clear monetary return from the event, but the real life networking (in contrast to online social networking) is simply phenomenal. You end [...]

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17

Apr

By Dennis R. Mortensen
Comments from Search Engine Strategies New York 2007

Just finishing up and closing down after four great days at Search Engine Strategies – New York … Waiting to go to the Airport in Newark (how did I end up there?). I think my one (actually two) takeaways from this show would be that: Use of Analytics to perform in a very competitive Affiliate [...]

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