It seems fair to debate whether or not search engines and other content aggregators extract too much the webs value, leaving less for the content creators (originators) - if this is true, one should introduce tactics such as Search Engine de-Optimization to destress the dependency!

I believe the analytics industry already provide duplicate content reporting functionality, very much like the canonical tag value functionality, as introduced by search engines. In form of the grouping by Title, or the extended DocumentName grouping opportunities. It is likely that there might be a challenge in making sure that this grouped reporting is aligned with the deployment and use of the canonical tag value.

This being the third low priority post in a row, turning it from hello magazine for nerds, into a Danielle Steele miniseries and now into an Interview Saga… I did an interview with Alex Cohen over at Search Marketing Gurus on the matters of SEO and Analytics the other day; Titled (funny enough): SEO, Analytics [...]

I think we all agree that creating a “Caption” for a text (blog-post or other web copy) is much more than winging a quick title including a couple of keywords. I would like to conclude (not suggest) – that when creating a “Caption” you have to take the following upper level related elements into consideration [...]

This is the question Michael Helbling ask over at his excellent Web Analytics Blog – and not a bad question at all. But before voicing my opinion, let’s try to have a look at the fairly straight forward reports Michael ask for:

Keywords Report
Search Engine Report

(the pictures are the ones from Michaels post) [...]

I recently returned from Search Engine Strategies (SES) in London. And I think most people would agree that an event / forum like this is successful if you return with ONE advice/input on how to optimize and improve your business. I of course, as an exhibitor, was there for the leads! :-)
Two of our [...]