29

Nov

By Dennis R. Mortensen
Where in the World is Dennis Mortensen ?

I should ask (and probably answer) that question more often, if not for the readers of this blog, then at least just to make sure my Mom is up to speed. So come and find me in this December version of “Where’s Waldo?” – I would love to meet up for a nerdy chat about Analytics or Media.

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23

Nov

By Dennis R. Mortensen
Search Engine de-Optimization ..and the bogus celebration of yet another Google organic search lottery winner

It seems fair to debate whether or not search engines and other content aggregators extract too much the webs value, leaving less for the content creators (originators) – if this is true, one should introduce tactics such as Search Engine de-Optimization to destress the dependency!

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24

Mar

By Dennis R. Mortensen
Search Engine Strategies New York – Come say hi

If you’re are in town for Search Engines Strategies New York 2009, do come by the Yahoo! booth and say hi!

- I’ll be around most of Tuesday and Wednesday.. And I am of course super eager to talk about anything to do with Analytics and online marketing… :-)

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18

Aug

By Dennis R. Mortensen
Dennis R. Mortensen from Yahoo! elected onto the Web Analytics Association Board of Directors

I am pleased to announce that the WAA Membership has elected Dennis R. Mortensen, Director of Data Insights at Yahoo!, to the Board of Directors. Dennis will serve through May, 2010. On behalf of the WAA Board, thank you. We look forward to serving you. Sincerely, Jim Sterne Chairman of the Board.

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08

Dec

By Dennis R. Mortensen
ad:tech New York, IMC Stockholm and SES Chicago

Low priority post! It’s Christmas and I have been at world’s end another 3 times – attending ad:tech New York, IMC Stockholm and SES Chicago – and in two days, I will be back in Budapest for Holidays (more or less + – 10 working days)… No rest for the wicked heh? ;-) But first, [...]

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07

Sep

By Dennis R. Mortensen
2007 Web Analytics Shootout (IndexTools, Visual Sciences, Unica, GA and more…)

I of course met up with Eric Enge in San Jose at the latest Search Engine Strategies – where he presented the final research report of his 2007 Web Analytics Shootout. The report is, according to Eric, an evaluation of the performance, accuracy, and capabilities of 7 different analytics packages as implemented across 4 different [...]

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