In my recent post about what and how to measure Social Networking websites I suggested the following online social network user engagement KPI’s: User Engagement Anonymous visitors to members conversion rate Active member length Time since last login Total time spent on site With a comment added in regards to the User Engagement KPI saying [...]

By media and content websites, I am talking about pure online media properties like CNET as well as companies (e.g. traditional newspapers like New York Post) who must somehow, either be in the midst of an involuntary transitioning of readers, from offline content consumption (their paper) to online content consumption (their website) – or in [...]

My overall conclusion is that one cannot be successful — in the long run — running any social media activities if not one or more activities around enterprise optimization analysis is deployed – and I hope that the text somehow inspired which direction to go in.