In my recent post about what and how to measure Social Networking websites I suggested the following online social network user engagement KPI’s:

User Engagement
Anonymous visitors to members conversion rate
Active member length
Time since last login
Total time spent on site

With a comment added in regards to the User Engagement KPI saying that: “The User Engagement [...]

By media and content websites, I am talking about pure online media properties like CNET as well as companies (e.g. traditional newspapers like New York Post) who must somehow, either be in the midst of an involuntary transitioning of readers, from offline content consumption (their paper) to online content consumption (their website) – or in [...]

By social networking websites, I am talking about the likes of Facebook, Myspace, Linkedin, Xing and StudiVZ (and of course any other web property who are engaged in Social Media activities – like any decent blog you know).
Social Networking is the prime headline for Web 2.0 and highly successful so far. This fact only leading [...]