I am pleased to announce that the WAA Membership has elected Dennis R. Mortensen, Director of Data Insights at Yahoo!, to the Board of Directors. Dennis will serve through May, 2010. On behalf of the WAA Board, thank you. We look forward to serving you. Sincerely, Jim Sterne Chairman of the Board.

As we all anticipated; Lars Johansson (with a little help from us sponsors) put together a stellar web analytics Wednesday last night. And if possible even better that the last web analytics Wednesday – Stockholm (Mar. 2007). Great show Lars! The main event of the evening was the Presentation “web Analytics is easy” by Eric [...]

The Web Analytics Association (Jason Burby and co.) recently releases 26 Standard Definitions to Promote Consistency among us Vendors (PDF) – this is GREAT news and should make it much more straightforward to communicate web metrics among not only traditional report consumers, but also more experienced analysts! However we are not there yet …and please [...]

Lars is somehow the de-facto European president of the WAA – or at least the one European WAA voice I hear the most :-) .. nevertheless; he has done some tremendous work in setting up Web Analytics Wednesdays in Stockholm (I attended a Web Analytics Wednesday in Stockholm – which had a whooping 70 something [...]

Lars Johansson put together a super Web Analytics Wednesday event last night! The main events of the evening, beyond some really pleasant networking, was two presentations by Practitioners and the Vendor Panel: &nbsp&nbsp Practitioner Case Study: Jannike Tillå, Aftonbladet (reporting KPI’s on a hourly basis – I am impressed) Practitioner Case Study: Massimo Pascotto, Scandinavian [...]