In 1999, Seth Godin taught us that opt-in is the right way to treat people regarding email. At the core of opt-in is notification and choice. Now that the public is becoming more aware of passive tracking technologies, the Web Analytics Association believes that there needs to be a clear, visible way for site visitors to make the choice to opt-out of web analytics tracking. Transparency as to what information is being tracked and how the data is being used is a must. It is simply an inevitable future privacy requisite from visitors on your website.

I am pleased to announce that the WAA Membership has elected Dennis R. Mortensen, Director of Data Insights at Yahoo!, to the Board of Directors. Dennis will serve through May, 2010. On behalf of the WAA Board, thank you. We look forward to serving you. Sincerely, Jim Sterne Chairman of the Board.

A month ago we put out the Call for Nominations to fill the vacant seat on the WAA Board of Directors. We were delighted by the enthusiastic response we received, and are pleased to announce six qualified and committed nominees for the Board.

Dennis R. Mortensen, Akin Arikan, Nicolas Babin, Matthew Langie, John Payne and Mark Wachen.

Yahoo! Web Analytics offer 23 of the 26 metrics defined in the WAA Web Analytics Definitions document – and comply directly with 20 of them.

This is the 2nd post in a series of posts about the factual (quantitative researched) state of the web analytics Industry. You can get an understanding of my methodology –by reading the 1st post: Web Analytics Industry – International Pulse (US vs. EU). Both this and the previous post are part of studies (play) done [...]

This is the 1st post in a series of posts about the factual (quantitative researched) state of the web analytics Industry. I also recommend reading the WAA (Web Analytics Association) sponsored qualitative study Global Use and Attitudes Towards Web Analytics – March 2007 by Eric Peterson as well. However; I will be able to answer [...]

The Web Analytics Association (Jason Burby and co.) recently releases 26 Standard Definitions to Promote Consistency among us Vendors (PDF) – this is GREAT news and should make it much more straightforward to communicate web metrics among not only traditional report consumers, but also more experienced analysts! However we are not there yet …and please [...]