I very much believe publishers can apply a more balanced content promotion strategy while continuing to be financially successful, simply by marrying the Editor with proper decision support, not by eliminating the editor all together. It seems naive to present, as we see so often, two polarized options only:

A) Machine learned personalization (which can only be achieved through 100% automation) and

B) Editors fueled by gut feel and diet coke (hand curated stories selected for the homepage).

– I finally signed the contract with Wiley Publishing and will write the following book during the fall: Yahoo! Analytics, Tracking, Reporting, and Analyzing for Data-Driven Insights

Hi, there has been a bit of a, Yahoo IndexTools Web Analytics for Free, debate over at the Yahoo Web Analytics Forum and also a splendid post by Eric Peterson (which is where I got the hilarious blog picture from) - about WHEN we will be FREE for all. We sent out the below message on [...]