Demographic data in Yahoo! Web Analytics do not precisely represent the overall traffic for Czech websites, but they do seem to be very precise for the many visitors identified through a Yahoo! ID / Cookie. Therefore my conclusion is that, these valuable demographic data points can indeed be utilized in segmentation and analysis of your website visitors – even if they primarily come from small countries such as the Czech Republic

I’m pleased to announce that today we add a considerable resource to our existing support and self-serve channels! Yahoo Web Analytics Product Training on-Demand.

Further to this we have also added an Interactive Q&A section (Adobe Captivate) for each of the training sections. This will enable users to check their knowledge at each stage of the training, or go back and check it further down the line.

Tracking mobile activity has become, not just a nice to have feature, but a necessity in any mature Web Analytics tool. You of course know this already. Find below a set of entertaining custom Mobile reports from Yahoo Web Analytics. The numbers themselves are rather exciting actually, even though my point is, just to show you some of the Dimension you can use when doing you mobile analysis with Yahoo Web Analytics. Enjoy! :-)

So today sees further expansion to YWACN and I’m extremely pleased to announce an additional 20 Consulting firms have been accepted into the network – taking the total YWACN membership to 71!

I did a Presentation and Talk in Boston not long along (Internet Retailer conference in June), about how e-commerce (store) owners could easily take advantage of their analytics package. It ended up being two simple and very actionable ideas (tricks), which I believe most folks should be able to take advantage of. BUT I just made the effort (it is summer after all) in uploading the actual presentation to slideshare; a presentation which you can find embedded.

I recorded a 30+ minute DEMO (screencast) of YWA version 9.5 the other day – and am publishing the outcome of that in this post. The tone of the Video is less advert-like and much more educational; or this is at least something I tried to capture. I believe the video is a great appetizer for how we approach web analytics from a feature point of view – and if you are not yet fully comfortable with YWA, I am most confident this video will shine some light on the product.

Optimizing for better online conversion is, for the most part, something we do by examining our content and its layout, such as landing pages and immediate pages in our funnels – and hopefully applying some sort of testing methodology. This is a standard practice I most certainly agree upon, but I also believe that one needs to look outside this, sometimes, closed loop of pages. I suggest that you try using a Page Revenue Participation metric for your next Optimization routine.

In 1999, Seth Godin taught us that opt-in is the right way to treat people regarding email. At the core of opt-in is notification and choice. Now that the public is becoming more aware of passive tracking technologies, the Web Analytics Association believes that there needs to be a clear, visible way for site visitors to make the choice to opt-out of web analytics tracking. Transparency as to what information is being tracked and how the data is being used is a must. It is simply an inevitable future privacy requisite from visitors on your website.

We finally made it! or we at least made a very decent first step towards something bigger. Today, 8th October, we announce the final integration step of IndexTools into Yahoo! and the re-branding of the IndexTools product. From today on forward we will be known as: Yahoo! Web Analytics. This is exactly 5 months after we closed the acquisition and I think that is a tremendous accomplishment.

Google, Microsoft and Yahoo Web Analytics Dashboards are, at worst, unfortunately just a report collage – and, at best, an aspiring opportunity for tail users to have an easy ascent towards true Dashboards. Yahoo is proving the best flexibility in what data to show and how to visualize it, but Google provides the best understanding of how to visually communicate quantitative data, where the Microsoft Dashboard lack both data flexibility and understanding of how to visualize it.