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Do you have a “Fat head”? (Long tail)

Saturday, June 16th, 2007

As a reply to my post about how to spot a drooping tail and thus create an opportunity to increase revenue, I had a great question from Greg, which I simply had to answer as part of a separate post. The question goes like this: Q. “I don’t think we have a drooping tail (organic [...]

The Long Tail … and how to calculate missing Revenue

Monday, March 19th, 2007

Inspired by Avinash’s “long tail” post today I thought it would be appropriate to take it a step further and indicate how you as an affiliate with revenue generation based on content can calculate how much revenue you are leaving on the table – spotting a drooping tail. I know this is going to be [...]